Sanguine Services Practices a Marketing Strategy Where Its Limited Resources

question 80

Multiple Choice

Sanguine Services practices a marketing strategy where its limited resources are used to go after a large share of two small niches.Sanguine practices which one of these strategies?

• A)undifferentiated
• B)differentiated
• C)mass
• D)concentrated
• E)geographically dispersed

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Definitions:

Objective Function

A mathematical function used in optimization to define the goal of the operation, such as maximizing profit or minimizing cost.

Maximize Contribution

An objective often pursued in business to enhance the difference between total revenues and total costs, thereby increasing profitability.

Shadow Price

An estimated price for a good or service not determined by market forces, used in economic or financial analysis to value non-market or constrained resources.

Sensitivity Analysis

The study of how the variation in the output of a model can be attributed to variations in its inputs.