A Major Food Retailer Stocks the Same Brand of Chicken

question 136

Multiple Choice

A major food retailer stocks the same brand of chicken throughout all its Australian stores in an effort to achieve economies through bulk purchasing.However,in the regional Victorian centre of Ballarat,the store manager has noticed that local consumers have a strong preference for the local 'Country Chicken' brand.Sales of fresh chicken in the Ballarat store are well below national averages and the manager fears that this may be having a detrimental effect on overall store traffic.He is planning to recommend that Head Office vary its store policy by allowing him to source chickens locally rather than from central stores.Which of the following is the store manager considering?

• A)niche marketing
• B)geographic specialisation
• C)local marketing
• D)focused strategy
• E)mass customisation

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Definitions:

Ideal Characteristics

The most desirable or perfect attributes that a person, object, or concept can possess.

Dissolved

Pertains to the process of officially ending the existence of an entity, such as a company or partnership.

Decision Complexity

Refers to the level of difficulty and intricacies involved in making choices, often due to the presence of numerous variables and potential outcomes.

Ethical Issues

Moral challenges faced by individuals or organizations, pertaining to what is right or wrong in conduct, often necessitating careful consideration and decision-making.