Unlike Many Other Hotel Groups Which Develop Different Service Offerings

question 154

Multiple Choice

Unlike many other hotel groups which develop different service offerings for different market segments,the Four Seasons group has elected to focus its marketing efforts on the luxury hotel market.As a result,the company has been able to achieve operational efficiencies in production,distribution and promotion,all of which translates into higher rates of return.The Four Seasons segmentation approach is best described as ________.

• A)undifferentiated
• B)differentiated
• C)concentrated
• D)dispersed
• E)tightly targeted

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Definitions:

Cults

Groups that exhibit intense devotion to a person, ideology, or object, often featuring unconventional rituals or beliefs and a high level of commitment from members.

Rituals

Prescribed procedures and ceremonies that are performed on specific occasions, often with symbolic importance in a society or group.

Credential Inflation

The increasing demand for higher educational qualifications for jobs that previously required lower levels of education.

Employers

Individuals or entities that hire others to perform specific jobs or services, typically providing compensation in return.