Many Firms Make an Effort to Identify Smaller,better-Defined Target Groups

question 32

Multiple Choice

Many firms make an effort to identify smaller,better-defined target groups by using ________.

• A)user rates
• B)loyalty segmentation
• C)multiple segmentation bases
• D)positioning
• E)mass marketing

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Definitions:

National Environmental Policy Act

A U.S. environmental law that promotes the enhancement of the environment and established the President's Council on Environmental Quality.

Emission Trading Scheme

A market-based approach to control pollution by providing economic incentives for achieving reductions in the emissions of pollutants.

Clean Air Act

U.S. federal law designed to control air pollution on a national level by setting emissions standards for industries and transportation to ensure a cleaner, healthier environment.

Sulfur Oxide

A chemical compound containing sulfur and oxygen, often produced through the burning of fossil fuels, and contributing to air pollution and acid rain.