Marketers Must Be Careful to Guard Against ________ When Using

question 12

Multiple Choice

Marketers must be careful to guard against ________ when using age and life-cycle segmentation.

• A)underestimating
• B)stereotyping
• C)traditional marketing
• D)cultural bias
• E)gender bias

---

Definitions:

High School Classmates

Individuals who are enrolled in the same high school and are members of the same graduating class or year group.

Decay Theory

A theory suggesting that memory fades and becomes less accurate over time due to the mere passage of time, leading information to "decay."

Sensory Memory

The shortest-term element of memory, which allows the retention of impressions of sensory information after the original stimuli have ended.

Short-term Memory

The power to hold a minimal amount of details in a readily accessible state for a limited period.