As in Consumer Segmentation,many Marketers Believe That ________ and ________

question 7

Multiple Choice

As in consumer segmentation,many marketers believe that ________ and ________ provide the best basis for segmenting business markets.

• A)geographic;demographic segmentation
• B)user status;user loyalty
• C)buying behaviour;benefits
• D)age,life-cycle;psychographic segmentation
• E)income;usage rate

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Definitions:

Accounts Receivable

Money owed to a business by its clients for goods or services that have been delivered but not yet paid for.

Closing Entries

These are journal entries made at the end of an accounting period to transfer the balances of temporary accounts to permanent accounts and prepare the company's books for the next period.

Permanent Accounts

These are balance sheet accounts whose balances are carried over to the next accounting period, such as assets, liabilities, and equity accounts.

Income Summary Account

A temporary account used in accounting to transfer the sums of revenues and expenses at the end of an accounting period.