In Some Parts of Remote Australia,notably Northern Western Australia and Parts

question 22

Multiple Choice

In some parts of remote Australia,notably northern Western Australia and parts of the Northern Territory,consumers live in districts that are not able to receive a radio or TV signal,do not have access to broadband and where newspapers are only delivered occasionally.Even though these consumers may have clearly articulated needs and disposable incomes,from a marketing standpoint,they are difficult to target because they are NOT ________.

• A)measurable
• B)accessible
• C)substantial
• D)actionable
• E)profitable

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Definitions:

Belief in a Just World

The cognitive bias that assumes people get what they deserve, leading to a rationale for misfortune and suffering.

Empathy-Altruism Model

The idea that the reason people help others depends on how much they empathize with them. When empathy is low, people help others when benefits outweigh costs; when empathy is high, people help others even at costs to themselves.

Empathy Gap

The difficulty in understanding or predicting the preferences, behaviors, or feelings of those who are in a different emotional or physical state.

Perspective Taking

The cognitive process of considering another person's viewpoint or understanding the world from their perspective.