Clusters of Marketable Groups of Customers with Similar Likes,dislikes,lifestyles and Purchase

question 137

True/False

Clusters of marketable groups of customers with similar likes,dislikes,lifestyles and purchase behaviours can be identified by multivariable segmentation systems that merge and analyse geographic,demographic,lifestyle and behavioural data.

Apply critical values for decision making in hypothesis testing with correlation analyses.

Recognize the Spearman rank-order correlation as a measure for ordinal data.

Distinguish between correlational statistics and correlational research.

Understand how sample size affects the interpretation of correlation analyses.

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Definitions:

Determinants of Behavior

Factors that influence or control actions, including biological, psychological, and environmental components.

Fraternal Twins

are siblings born simultaneously during the same pregnancy, sharing about 50% of their genes, but are not genetically identical, stemming from two different eggs fertilized by two different sperm.

Sexual Orientation

A person's emotional, romantic, or sexual attraction to others, typically categorized as heterosexual, homosexual, bisexual, etc.

Mating Preferences

Criteria or choices individuals make, often subconsciously, regarding potential partners based on evolutionary, cultural, and personal factors.