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________ Segmentation Divides a Market into Groups According to Occasions

question 119

Short Answer

________ segmentation divides a market into groups according to occasions when buyers get the idea to buy,make a purchase or use a product.


Definitions:

Neuroimaging

The use of various techniques to either directly or indirectly image the structure, function, or pharmacology of the nervous system.

MRI

Magnetic Resonance Imaging, a diagnostic technique that uses magnetic fields and radio waves to produce detailed images of the inside of the body.

Intelligence Tests

Standardized tests designed to measure a person's cognitive abilities and potential, including aspects like reasoning, problem-solving, and understanding complex ideas.

Projective Tests

Psychological assessments where individuals are asked to respond to ambiguous stimuli, theoretically revealing hidden emotions and internal conflicts.

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