Colorlab Has Picked Up on a Recent Trend in the Cosmetics

question 72

Multiple Choice

Colorlab has picked up on a recent trend in the cosmetics industry which allows women the opportunity to have lipsticks,blushers and other cosmetics manufactured in custom-blended colours designed to match a dress or simply to provide a perfect blend with skin tone or hair colour.When Colorlab produces a lipstick to match a swatch of fabric provided by the customer,the company is engaging in ________.

• A)mass customisation
• B)micromarketing
• C)local marketing
• D)tight targeting
• E)behavioural segmentation

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Definitions:

Continuity View

The perspective that development is a gradual, continuous process, without sudden changes or distinct stages.

Krechevsky

Ivan Krechevsky was a psychologist who conducted research on animal behavior and learning, known for exploring concepts of hypothesis behavior in rats during problem-solving tasks.

Occasion-Setting Stimulus

A stimulus that signals whether a particular response will be reinforced, playing a role in modifying behavior based on context.

Conditioned Stimulus

A previously neutral stimulus that, after being associated with an unconditioned stimulus, comes to elicit a learned response.