The Real Value of a Company's Marketing Research and Information

question 111

Multiple Choice

The real value of a company's marketing research and information system lies in how it is used-in the ________.

• A)amount of data it generates
• B)variety of contact methods it uses
• C)efficiency with which it completes studies
• D)customer insights it provides
• E)marketing information system it follows

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Definitions:

Amortization

The method of incrementally expensing the original cost of an intangible asset over the period it is expected to be used.

Net Income

The total earnings of a company after all expenses and taxes have been deducted from total revenue, indicating the company's profit.

Dividends

Dividends are payments made by a corporation to its shareholders, usually as a distribution of profits.

Contingent Consideration

An obligation to transfer additional assets or equity interests to the former owners of an acquired business if future events occur or conditions are met.