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As You Like It Ltd Customises Its Offers to Each

question 174

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As You Like It Ltd customises its offers to each individual consumer.This practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________.


Definitions:

Syntax

The set of rules, principles, and processes that govern the structure of sentences in a given language, particularly the order of words and phrases.

Phonology

The study of the sound system in languages, including the rules for their sequence and structure.

Morpheme

The smallest grammatical unit in a language that has semantic meaning.

Anthropologist Benjamin Whorf

A linguist and anthropologist known for his hypothesis that the structure of a language affects its speakers' cognition and worldview.

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