When a Company Interacts One-On-One with Large Numbers of Customers

question 79

Multiple Choice

When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs,it is following ________.

• A)concentrated marketing
• B)mass marketing
• C)mass customisation
• D)undifferentiated marketing
• E)localisation

---

Definitions:

Disadvantaged Groups

Communities or populations that face social, economic, or political barriers that prevent them from accessing the same opportunities or resources as other segments of society.

School Performance

A measure of a school's effectiveness, often evaluated through student outcomes such as test scores, graduation rates, and college admissions.

Nationwide Poll

A survey conducted across an entire country to gather opinions or demographic information from a wide and diverse population sample.

National Expenditure

The total amount of money spent by a government over a specific period, including spending on public services, healthcare, education, and national defense.