In Target Marketing,the Issue Is Not Really Who Is Targeted,but

question 152

Multiple Choice

In target marketing,the issue is not really who is targeted,but rather ________ and for ________.

• A)why;what
• B)how;what
• C)why;how long
• D)where;how long
• E)how;where

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Definitions:

Net Operating Income

The profit generated from a company's normal business operations, excluding expenses and revenues that are outside its core business activities.

Contribution Format

is a profit reporting format that separates fixed and variable costs, highlighting the contribution margin which helps in decision-making.

Break-even Point

The production level or sales volume at which total revenues equal total expenses, resulting in no profit or loss.

Marketing Manager

A professional responsible for planning, executing, and overseeing marketing strategies to promote products or services.