Though the Use of Mass Marketing Has Been Widespread,for Centuries

question 66

True/False

Though the use of mass marketing has been widespread,for centuries consumers were served as individuals as businesses practiced individual marketing.

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Definitions:

FAB Presentation

A selling approach focusing on Features, Advantages, and Benefits of a product or service to persuade customers.

Referral

A recommendation from one person to another, directing someone towards a particular service, product, or professional.

Complimentary

Given free of charge, often as a courtesy or for promotional purposes.

Introductory

Pertaining to the beginning or initial phase of something, often used to describe the first exposure to a topic or the initial version of a product.