Using Concentrated Marketing,the Marketer Goes After a ________ Share of ________

question 65

Multiple Choice

Using concentrated marketing,the marketer goes after a ________ share of ________.

• A)small;a small market
• B)small;a large market
• C)large;one or a few niches
• D)large;the mass market
• E)moderate;the local market

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Definitions:

Performance-oriented

Focused on achieving results and meeting targets, often with an emphasis on efficiency, productivity, and outcomes.

Passive Activity

Economic actions in which the participant does not materially participate, often relating to certain types of business ventures or investments.

Proactive

Characterizes an approach that anticipates and initiates change rather than reacting to events.

Contingency Planning

The process of preparing strategies to address unexpected events or emergencies that could negatively impact operations.