In ________ Marketing,an Organisation Goes After a Large Share of One

question 132

Short Answer

In ________ marketing,an organisation goes after a large share of one or a few submarkets.

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Definitions:

Cash Disbursement

Cash disbursement refers to the payment of money by a business to settle obligations, including operating expenses, investments, and financing activities.

Cash Collection

The process of receiving cash payments from customers, typically related to sales or services provided.

Trust Receipts

Documents that acknowledge the receipt of goods but allow the buyer to sell or process the goods before payment is made to the seller.

Floor Plan

Financing method used by dealerships that allows them to have a stock of vehicles on their floors for sale; it is a type of short-term financing.