Which of the Following Is LEAST Likely to Be Emphasised

question 82

Multiple Choice

Which of the following is LEAST likely to be emphasised as a benefit (or selling point) of marketing research?

• A)assessing market potential and market share
• B)understanding customer satisfaction and purchase behaviour
• C)measuring the effectiveness of pricing and accounting
• D)measuring the effectiveness of distribution and promotion activities
• E)understanding customer motivation

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Definitions:

Marginal Revenue

The additional income received from the sale of one more unit of a product or service.

Competitive Market

A market environment where numerous sellers and buyers exist, ensuring no single entity can dictate the price of a product or service.

Revenue

The aggregate revenue from goods sold or services provided that form the main activities of a business.

Profit-Maximizing Firms

Companies that operate with the goal of making the highest possible profit given their resources and market conditions.