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________ Consists of Activities Undertaken to Create,maintain or Change the Attitudes

question 131

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________ consists of activities undertaken to create,maintain or change the attitudes and behaviour of target consumers toward an organisation.


Definitions:

Free Association

A psychoanalytic technique in which a patient says whatever comes to mind without censorship as a way to explore the unconscious.

Intrusive Thoughts

Unwanted and distressing thoughts, images, or urges that suddenly enter the mind, often causing significant anxiety or discomfort.

Memories

Mental representations of past experiences that are recalled by the brain, playing a crucial role in identity, learning, and decision-making.

Behavior Therapist

A mental health professional who uses techniques based on behavioral and cognitive science to treat psychological distress.

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