Examlex
Provide relevant,non-text book examples of products for which marketers may use the following:
(i) optional-product pricing
(ii) captive-product pricing
(iii) two-part pricing
(iv) price bundling
FMOT
The "First Moment of Truth," which refers to the critical moment when a consumer encounters a product on a store shelf and makes a purchase decision.
Social Commerce
The integration of social media platforms and e-commerce functionalities to drive online sales and interactions with customers.
Microblogs
Short-form blog posts or updates published on a platform that allows users to share small pieces of content like tweets or status updates.
Deal Aggregators
Websites or applications that compile and list deals from various merchants, offering users easy access to discounts and promotions.
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