An Apparel Marketer Is Planning to Launch an Existing Brand

question 93

Multiple Choice

An apparel marketer is planning to launch an existing brand name into a new product category.Which brand development strategy is being implemented?

• A)line extension
• B)brand extension
• C)multibranding
• D)new brands
• E)rebranding

Explain how HTML and symbols/tags are used to format and control web information display.

Understand the role and limitations of specific programming languages in performing specialized tasks.

Recognize tools and plans that aid in the programming and development process.

Identify the components of an information system and their roles.

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Definitions:

Related Diversification

A growth strategy where a business expands its operations into areas that are similar to its existing operations, aiming to leverage its existing strengths and capabilities.

Business Strategy

Deals with how the firm will compete in each market where it conducts business.

Retrenchment

The act of reducing costs or spending in response to economic difficulty, often involving layoffs or downsizing of an organization.

Prospector Strategy

A business approach focused on innovation, seeking out new markets and opportunities, characterized by flexibility and a readiness to adapt to changing environments.