Product Planners Must Design the Actual Product and Also Find

question 169

Multiple Choice

Product planners must design the actual product and also find ways to ________ it in order to create the bundle of benefits that will create the most customer value.

• A)promote
• B)package
• C)brand
• D)augment
• E)present

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Definitions:

Quality Product

A product that meets or exceeds customer expectations through its attributes, functionality, and performance.

Dominant Strategy

A dominant strategy is a strategy in game theory that is the best for a player to follow, regardless of the strategies chosen by other players.

HomeMax

HomeMax is a retail concept or brand name that might be associated with home goods or improvement products, although its specific nature might vary by context.

Annual Profit

The total earnings of a company after all expenses and taxes have been subtracted from total revenue over the course of a year.