A Brand Name Should Translate Easily into Foreign Languages

question 138

True/False

A brand name should translate easily into foreign languages.

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Definitions:

Mobile Advertising

Advertising that is communicated to the consumer via a handheld device.

Personal Selling

A direct sales approach involving face-to-face interaction between a salesperson and a customer, aimed at persuading the customer to make a purchase.

Two-way Communication

An interactive form of communication where both parties can send and receive messages, facilitating mutual understanding and feedback.

Purchase Decision

The process that leads a consumer to buy a product or service after considering various factors.