LaGrange Florists Segments Markets into Groups of Nonusers,ex-Users,potential Users,first-Time Users

question 33

True/False

LaGrange Florists segments markets into groups of nonusers,ex-users,potential users,first-time users and regular users of its flowers and services.This firm uses usage rate as the segmentation approach.

---

Definitions:

Hilde Bruch

A psychiatrist and psychoanalyst known for her seminal work on eating disorders, particularly anorexia nervosa and obesity.

Bulimia Nervosa

An eating disorder characterized by binge eating followed by purging to prevent weight gain.

Cognitive-Behavioral Therapy

A type of psychotherapy that aims to change patterns of thinking or behavior to address psychological problems.

Maudsley Model

A family-based treatment for eating disorders that emphasizes the involvement of the patient's family in the recovery process.