A Company Can Increase Its Business in Four Ways

question 74

Multiple Choice

A company can increase its business in four ways.Which is NOT one of these ways?

• A)It can add new product lines,thus widening its product mix.
• B)It can lengthen its existing product lines.
• C)It can add more versions of each product and thus deepen its product mix.
• D)It can discontinue some of its lines.
• E)It can increase the consistency of its product mix.

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Definitions:

Product Differentiation

Differentiating a product or service to enhance its appeal to a certain demographic within the market.

Differentiated Oligopoly

An oligopoly in which firms produce a differentiated product.

Soft Drink Industry

A sector of the beverage industry that manufactures, markets, and sells nonalcoholic beverages such as sodas, iced teas, and energy drinks.

Aluminum Industry

The sector of the economy that involves the extraction, production, and processing of aluminum, a lightweight and durable metal used in various applications.