The Strongest Brands Go Beyond Attributes or Benefit Positioning;they Are

question 85

Multiple Choice

The strongest brands go beyond attributes or benefit positioning;they are positioned on ________.

• A)desirable benefit
• B)good packaging
• C)service inseparability
• D)strong beliefs and values
• E)customer image

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Definitions:

Earned Income

Income generated from business activities or services provided, distinguishing it from investment or donated income.

Earned-Income Strategies

Approaches used by non-profits or social enterprises to generate revenue through business activities rather than donations or grants.

Transparency

The practice of openly and honestly disclosing information to stakeholders, promoting trust and accountability.

Contractual Agreements

Legally binding agreements between two or more parties that outline the terms, conditions, and obligations of each party.