In the Concept Testing Stage of New-Product Development,a Product Concept

question 58

Multiple Choice

In the concept testing stage of new-product development,a product concept in ________ form is presented to groups of target consumers.

• A)physical or symbolic
• B)prototype
• C)final
• D)market-tested
• E)commercial

---

Definitions:

Covert Power

Influence exerted indirectly or through non-obvious means, often hidden or behind the scenes, to affect decision-making or outcomes.

Coercive Power

Authority or power that is based on the ability to punish or inflict sanctions on others.

Referent Power

Referent Power is a form of influence based on the charisma or likeability of an individual, leading others to emulate or follow them voluntarily.

Reward Power

The ability to influence others' behavior through the offering of positive incentives or benefits.