Under What Circumstances Might It Be Wise for a Company

question 34

Multiple Choice

Under what circumstances might it be wise for a company to do little or no test marketing?

• A)when a new product requires a major investment
• B)when management is not sure of the product
• C)when management is not sure of the marketing program
• D)when the product has no substitutes and is new in its category
• E)when the costs of developing and introducing the product are low

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Definitions:

Gulf War

A conflict in the early 1990s between Iraq and a coalition of countries led by the United States, following Iraq's invasion of Kuwait.

Eyewitness

A person who directly observes an event and can provide testimony or information about it.

Biased

A tendency to favor or lean towards a particular perspective, conclusion, or response, often in a way that is considered to be unfair or biased against other options.

Tapped

Accessing a resource or obtaining information from a specific source; also refers to gently striking something.