Examlex
A company launching a new product into the market should first decide where to launch the product.
Test Marketing
Introduces a new product or service to a limited geographic area (usually a few cities) prior to a national launch.
Modify Existing Products
The process of making alterations or improvements to current products to meet new requirements or take advantage of new market opportunities.
New-to-the-world Products
Innovations that create an entirely new market by being the first of their kind.
Late Majority
The last group of buyers to enter a new product market; when they do, the product has achieved its full market potential.
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