Examlex
Which of the following statements best explains why idea screening may be the most import step of new product development?
Cognitive Dissonance
The psychological discomfort experienced when holding two or more conflicting cognitions (ideas, beliefs, values, or emotional reactions).
Social Facilitation
The tendency for people to perform differently when in the presence of others, typically enhancing performance on well-practiced tasks.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds contradictory beliefs, ideas, or values at the same time.
Conformity
The act of changing one's behavior to match the responses or norms of a group, often as a result of real or imagined group pressure.
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