BHP Steel Lacks the Confidence,capital and Capacity to Launch a New

question 139

Multiple Choice

BHP Steel lacks the confidence,capital and capacity to launch a new steel product into full national or international distribution.Even though test market results look promising,what will most likely be management's next step?

• A)Retest the product in additional markets.
• B)Develop a planned market rollout over time.
• C)Secure a loan to provide confidence,capital,and capacity.
• D)Seek the help of a nationally known consultant.
• E)Develop a prototype.

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