An Established Firm Finds That the Tastes and Preferences of Its

question 121

True/False

An established firm finds that the tastes and preferences of its customers change more rapidly than in the past.They should constantly look for external ideas from customers,suppliers,the competition and the salesforce.

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Definitions:

Behavior Therapy

A type of psychotherapy that focuses on changing undesirable behaviors through conditioning techniques.

Graduated Exposure

In behavior therapy, a method in which a person suffering from a phobia or panic attacks is gradually taken into the feared situation or exposed to a traumatic memory until the anxiety subsides.

Systematic Desensitization

A behavioral therapy technique used to help individuals overcome phobias and anxiety disorders through gradual exposure to the feared object or situation.

Flooding

In behavior therapy, a form of exposure treatment in which the client is taken directly into a feared situation until his or her panic subsides.