Service Marketers Do NOT Face Special Challenges When Going Global

question 89

True/False

Service marketers do NOT face special challenges when going global.

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Definitions:

Strategy Construction

Creation of new procedures for processing information.

Automaticity

The ability to process information with little or no effort.

Encoding

The process of converting information into a form that can be stored in memory, part of how information is processed and retained.

Information-Processing Approach

A perspective in cognitive psychology that examines how humans interpret, store, and retrieve knowledge, paralleling human thought processes to computer operations.