Swatch Surveyed the Market and Identified an Unserved Segment of Watch

question 64

Multiple Choice

Swatch surveyed the market and identified an unserved segment of watch buyers.Using these results,they created a watch at a price consumers were willing to pay.The unorthodox order of this marketing mix decision is an example of ________.

• A)competition-based pricing
• B)cost-plus pricing
• C)target costing
• D)value-based pricing
• E)penetration pricing

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Definitions:

Large Brains

Refers to the relatively greater brain size in certain species compared to their body size, often linked to higher intelligence or cognitive abilities.

Interpersonal Relationships

The connections and interactions between two or more people, ranging from casual acquaintances to deep and long-lasting bonds.

Social Brain Theory

The social brain theory proposes that the size and complexity of an animal's brain, especially in primates, evolved primarily to handle complex social interactions and relationships.

Interpersonal Relations

The social connection or interaction between two or more individuals.