A Distribution Channel Is More Than a Collection of Firms

question 117

Multiple Choice

A distribution channel is more than a collection of firms connected by various flows;it is a(n) ________ in which people and companies interact to accomplish individual,company and channel goals.

• A)added value chain
• B)complex network
• C)corporate marketing system
• D)vertical marketing system
• E)multichannel system

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Definitions:

Synergy

The combined effect of a group that exceeds the sum of the effects of the individual parts.

Intimacy

A close, familiar, and usually affectionate or loving personal relationship with another person or group.

Complementary Traits

Personality characteristics that enhance or bring out the best qualities in another person.

Introverted

Characterized by a preference for focusing on internal thoughts and feelings rather than seeking external stimulation.