Disintermediation Refers to ________

question 64

Multiple Choice

Disintermediation refers to ________.

• A)a process of restructuring marketing channels in order to deal more directly with customers
• B)a process of attempting to exert some control over complex and fragmented channels
• C)a shift from conventional to vertical marketing networks
• D)a synonym for direct marketing
• E)the process of acting as a mediator in channel conflict

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Definitions:

Par Value

The face value of a bond or stock as stated by the issuer, which does not necessarily reflect its market value.

Yield To Maturity

The expected complete return on a bond when retained through its entire lifespan.

Bond Rating

An assessment of the credit quality of a bond, typically issued by a rating agency, which indicates the likelihood of the bond issuer defaulting.

Current Yield

The annual income (interest or dividends) divided by the current price of the security, often used in context with bonds.