Briefly Outline Some of the Changes in Marketing and Media

question 81

Essay

Briefly outline some of the changes in marketing and media that impact on promotions.Explain why these changes create both opportunities and anxiety for marketing communicators?

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Definitions:

Stock Certificates

Physical documents that represent ownership in a company through shares of its stock.

Income Taxes

Taxes levied by governments on the income generated by individuals or entities, which can vary based on the income amount and the taxpayer's characteristics.

Personal Income Taxes

Taxes levied on individuals or households based on their income level, contributing to government revenue.

Dividends

Dividends are payments made by a corporation to its shareholders, usually derived from the company's profits, as a way to distribute a portion of the earnings back to investors.