When Proctor & Gamble Developed the Mr

question 159

Multiple Choice

When Proctor & Gamble developed the Mr.Clean Magic Eraser,the company needed to explain how the product cleans grime from walls without removing paint.What type of campaign was most likely used by Proctor & Gamble for the Mr.Clean Magic Eraser to introduce the new product to the market?

• A)informative advertising
• B)persuasive advertising
• C)reminder advertising
• D)developmental advertising
• E)comparative advertising

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Definitions:

Marginal Private Cost

The additional cost incurred by a producer or a consumer for producing or consuming one more unit of a good, excluding any external costs.

Marginal External Cost

The additional cost society bears due to one more unit of a good or service being produced, not included in the producer's cost.

Aphrodisiacs

Substances that increase sexual desire or libido, these can be foods, drugs, or other agents.

Negative Externality

A cost that affects a party who did not choose to incur that cost or benefit, often seen in environmental pollution affecting bystanders not involved in the production or consumption causing the pollution.