________ Is the First Step in Creating Effective Advertising Messages-Deciding

question 137

Multiple Choice

________ is the first step in creating effective advertising messages-deciding what general message will be communicated to consumers.

• A)Eliminating advertising clutter
• B)Message strategy
• C)Media opportunity
• D)Rewarding consumers
• E)Selecting the medium

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Definitions:

Increased Condom Use

The rise in the frequency of condom usage, typically as a response to public health initiatives aiming at reducing sexually transmitted diseases (STDs) and unwanted pregnancies.

Programmatic Interventions

Structured and systematic efforts designed to address a specific issue, often within a public health or educational context.

Attrition

The reduction in the number of participants or personnel over time due to various factors such as dropout, retirement, or resignation.

Community Sources

Various local resources or entities that provide information, support, or services to the members of a community.