The Media Planner Looks Both at the Total Cost of Using

question 7

Multiple Choice

The media planner looks both at the total cost of using a medium and at the ________.

• A)cost per thousand persons reached
• B)cost of premium offers
• C)cost of the magazine it is using
• D)opportunity cost
• E)continuity cost

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Definitions:

Premise

A previous statement or proposition from which another is inferred or follows as a conclusion.

Spending Habits

Patterns or tendencies in how an individual or group uses their financial resources.

Earning

The income obtained from work (wages), investments, business, or other sources, typically measured over a certain period of time.

Conclusion

Conclusion is the final part of something, or in logic, the statement that logically follows from the premises in an argument.