List and Discuss Three Common Criticisms of Marketing

question 111

Essay

List and discuss three common criticisms of marketing.For each criticism,state how you,as a marketer,might respond to the criticism.

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Definitions:

Consumer Involvement

The level of engagement and interest a consumer has in purchasing and using a product, which can influence their buying behavior and decision-making process.

Physical Surroundings

The tangible environmental conditions or setting in which people live, work, or engage in activities, affecting their behavior and perceptive experiences.

Low-involvement Purchase

A buying decision made by consumers with a minimal level of engagement or emotional involvement, typically because the item is inexpensive or perceived as low risk.

Perrier

A brand of naturally sparkling mineral water sourced from Vergèze, France, known for its distinct green bottle.