The Use of Short-Term Incentives to Encourage the Purchase or Sale

question 63

Multiple Choice

The use of short-term incentives to encourage the purchase or sale of a product or service is called ________.

• A) direct marketing
• B) sales promotion
• C) personal selling
• D) public relations
• E) publicity

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Definitions:

Square

A geometric figure with four equal sides and four right angles or the operation of raising a number to the power of two.

Depreciated Value

The reduced worth of an asset after accounting for depreciation, usually over its useful life.

Purchases

The process of purchasing products or services.

Manufacturing Plant

A facility used for the production of goods on a large scale, often involving machinery and workers.