When Shoppers Enter a Large Department Store Such as David

question 84

Multiple Choice

When shoppers enter a large department store such as David Jones or Myer,they are often greeted by sales assistants offering complementary sprays of selected fragrances.Sometimes,the fragrance is sprayed onto a card for the customer to retain and use as a scent inside her handbag.This activity is an example of ________.

• A)public relations
• B)product publicity
• C)sales promotion
• D)lobbying
• E)advertising

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Definitions:

Diagnosing Needs

The process of identifying and assessing the requirements or gaps that need to be addressed within an organization or system.

Sustaining Change

The process of maintaining and solidifying changes made within an organization over the long term.

Unfreezing Process

is the initial stage in the change management process, where existing beliefs, values, or processes are challenged to prepare an organization or individual for change.

Current Modes

Refers to the present methods, trends, or practices in a particular area or industry.