Advertising ________ Can Be Classified by Primary Purpose-Whether the Aim

question 100

Multiple Choice

Advertising ________ can be classified by primary purpose-whether the aim is to inform,persuade or remind.

• A)objectives
• B)budgets
• C)evaluations
• D)campaigns
• E)logos

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Definitions:

Mass Marketing

Mass marketing is a marketing strategy that involves targeting a large audience with the goal of reaching the highest number of people possible, often employing widespread advertising and generic messaging.

Mass Production

The manufacturing of large quantities of standardized products, often on assembly lines, enabling economies of scale.

Market Segmentation

The process of dividing a target market into smaller, more defined categories based on characteristics like needs, preferences, or identity.

Similar

Having a resemblance in appearance, character, or quantity, without being identical.