________ Is the First Step in Creating Effective Advertising Messages-Deciding

question 137

Multiple Choice

________ is the first step in creating effective advertising messages-deciding what general message will be communicated to consumers.

• A)Eliminating advertising clutter
• B)Message strategy
• C)Media opportunity
• D)Rewarding consumers
• E)Selecting the medium

---

Definitions:

Sum of Squares

is a statistical technique used to measure the dispersion or variability within data points.

Forecast Accuracy

The degree to which forecasted values approach the actual realized values.

Mean Absolute Deviation

The average of the absolute differences between each value in a set of values and the mean of the set, used to quantify variability.

Sum of Squares

A statistical technique used to describe the amount of variation or dispersion of a set of data points.