The Media Planner Looks Both at the Total Cost of Using

question 7

Multiple Choice

The media planner looks both at the total cost of using a medium and at the ________.

• A)cost per thousand persons reached
• B)cost of premium offers
• C)cost of the magazine it is using
• D)opportunity cost
• E)continuity cost

---

Definitions:

Grabber

A sentence or element designed to immediately capture the reader's attention at the beginning of a text.

Problem/Causes/Solution

A method of structuring communication or analysis that identifies an issue, explores its root causes, and proposes possible solutions.

Exclude Alternatives

The act of intentionally leaving out other options or choices.

Pro/Con

A method of evaluating and presenting both the positive and negative aspects of a subject to assist in decision-making.