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Sales Promotion Is a ________-Term Incentive to Encourage Purchase of a Product

question 73

Short Answer

Sales promotion is a ________-term incentive to encourage purchase of a product or service.


Definitions:

Motives

The reasons or desires that drive an individual to act in a particular way.

Theory X Manager

Describes a management style that assumes employees are inherently lazy and need to be closely supervised and controlled.

Worker Involvement

The participation or engagement of employees in the decision-making processes and operations of their workplace.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives.

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