When Members of the Poynton's Nursery Loyalty Scheme Have Spent

question 54

Multiple Choice

When members of the Poynton's Nursery loyalty scheme have spent $1000 at any one of the chain's retail outlets,Poynton's sends them a $25 gift voucher,redeemable at any one of the chain's retail nurseries.Poynton's is using data about customer spending for which purpose?

• A)to identify prospects
• B)to tailor offers to distinct market segments
• C)to identify cross-selling opportunities
• D)to reactivate the customer's purchases
• E)data mining

---

Definitions:

Tenant-Days

A metric used in real estate or hospitality to measure the total number of days all units are rented out over a specific period.

Spending Variance

The difference between the actual amount spent on a particular expense category and the budgeted or planned amount for that category.

Food And Supplies

Items consumed or used in the operation of a business, particularly in industries like catering or hospitality.

Tenant-Days

A metric used in real estate or hospitality to measure the total number of days tenants or guests occupy a space.