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The Selling Process Consists of Seven Steps

question 29

Multiple Choice

The selling process consists of seven steps.When we distil those steps to basic,underlying goals,they all focus on the goals of ________ and ________.


Definitions:

BDI

Brand Development Index, a measure of the strength of a brand in a specific market or geographic area.

Brand Position

Refers to the unique space a brand occupies in the minds of customers and how it is distinguished from its competitors' products or services.

Product Repositioning

The strategic process of changing the market's perception of a product by altering its marketing mix, including its positioning, pricing, packaging, or promotion, often in response to changing market conditions or consumer preferences.

Low-strength Aspirin

Aspirin with a lower dosage, typically around 81 mg, used for heart health and to prevent blood clots.

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