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During the 'presentation step' of the selling process,the salesperson tells the product 'story' and explains the product benefits to the customer.
Financial Instruments
Contracts that give rise to a financial asset of one entity and a financial liability or equity instrument of another entity.
Financial Markets
Platforms or systems that facilitate the buying, selling, and trading of financial securities, commodities, and other fungible items of value at low transaction costs and at prices that reflect supply and demand.
Money Markets
Financial markets for short-term borrowing and lending, dealing with assets that mature in less than one year.
Capital Markets
Financial markets where debt or equity securities are traded, providing a mechanism for companies to raise long-term funds and investors to purchase securities.
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